News about our projects, clients, and activities. Stay up to date by grabbing our news RSS feed or following @ideacodes on Twitter.


June 26th, 2012

Ideacodes is working with Surfline, providers of surf report, forecast and editorial content to consumers, businesses and government agencies worldwide. We’re thrilled to be working with their product team on the user experience and user interface design of new products.

March 30th, 2012

Ideacodes worked with Pipewise, a customer lifecycle management SaaS solution for marketers of web and mobile businesses. We analyzed their current product and created a new UI for their private alpha release.

March 20th, 2012

Ideacodes developed a new site for Buro Ole Scheeren, an internationally celebrated architecture firm founded by Ole Scheeren and Eric Chang with offices in Hong Kong and Beijing.

September 3rd, 2011

Ideacodes is working with ProgrammableWeb on a full redesign of the site. ProgrammableWeb is the original and leading resource for APIs, tracking over 4,000 APIs and over 6,000 mashups, as well as a daily destination for news and articles.

May 26th, 2011

Ideacodes has been working with ccLoop, one of five startup finalists in TechCrunch Disrupt, on all aspects of design for their beta product and public site. ccLoop is a versatile and new take on smart mailing lists. It’s easy to create, search and share loops using email as well as having all content instantly archived and organized on the loop’s website. We’re delighted to be working with serial entrepreneur Michael Wolfe and his talented team. Signup for a beta invite to see what it’s all about.

December 19th, 2010

We worked with Department Chair Hideo Mabuchi to redesign Stanford University’s Department of Applied Physics. The presentation has been reorganized around four AP-centric themes of current research on campus and at the Stanford’s National Accelerator Laboratory: Nanoscience and Quantum Engineering, Lasers and Accelerators, Condensed Matter Physics, and Experimental and Theoretical Biophysics. Each theme has its own landing page, featuring relevant courses, facilities, and faculty, from both within and outside the Applied Physics Department. Each faculty has a page to highlight their courses, publications and specific research descriptions.

The site was completely rebuilt using WordPress and we worked with Sprout Venture to create a custom content plugin to handle the department’s multiple custom post types and taxonomy relationships.

November 19th, 2010

We had the pleasure of redesigning the SOMA Magazine site working with Publisher and Editor-in-Chief Ali Ghanbarian. “Hailed internationally as the seminal voice and vision of independent, avant-garde arts, fashion, culture and design for 22 years, SOMA Magazine has cultivated immense organic appeal and forged its place within the thriving creative industries and communities the world over.”

August 15th, 2010

Ideacodes congratulates our client, Aydin Senkut, on Felicis Ventures‘ new $40 million institutional fund and new website. Felicis Ventures focuses on early-stage mobile and Internet investments and has invested in more than 60 startups, and 15 of them have already been acquired.  In Aydin’s words: “Felicis Ventures came a long way since its inception late 2005 and our first investment in January of 2006. We are really excited to announce our first Institutional Fund in the amount of $40 million along with our newly re-designed website.” The Wall Street Journal talks more about Felicis Ventures in their article, ‘Super Angels’ Alight.

July 28th, 2010

Ideacodes co-founder @emilychang is featured in Mashable’s 15 Developer/Hacker Women to Follow on Twitter.

Writes Jolie O’Dell:

Everyone should know at least one woman who can code her way out of a wet paper bag.

While women developers, computer programmers and hackers of all stripes are by far outnumbered by men in their field, they’re hardly nonexistent. They blog, they tweet, and they do fantastic work to keep the Internet afloat. We’ve chosen to highlight 15 reader-recommended tech women here; if you know of others who should be on our radar — specifically women with coding skills — please do let us know about them in the comments section.

Some of the women on our list are “Internet famous.” Some, less so — for now at least. Some have worked at big tech companies like Google and Apple and Adobe. Some are startup employees or fly solo. Some are hardcore hackers, some are web design-focused. We’ve even got a hardware geek on our list.

With a big hat-tip to all our friends on Twitter who recommended these women, here are 15 technically skilled women (in no particular order) to follow.

April 9th, 2010

Ideacodes co-founders, Emily Chang and Max Kiesler, were asked for a comment by the New York Times’ Room for Debate online discussion site about the iPad two days after the debut of the first WiFi version in the U.S. The post, titled The iPad in the Eyes of the Digerati, also includes opinions from Tim O’Reilly, David Gelernter, Liza Daly, Craig Mod and Sam Kaplan. Specifically, the question asked was: “some reviews have said the limitation of the iPad is that it doesn’t fill an obvious need. Can you see the iPad as a new medium — rather than just a bigger iPhone or smaller laptop? How much does the form factor of a device (the iPad is very likely to spawn competitors) drive the creation of new types of content and affect how content is read, heard, watched, etc.?”

Our response:
Part of Apple’s success is its ability to create products that don’t fill an obvious need, but through attention to design and user experience, produces something that delights users and challenges conventions. This was the case with the iPod, iPhone and now the iPad.

Tablets have been around for some time, and at January’s Consumer Electronics Show, there were numerous tablets with multi-touch capabilities from various manufacturers.

Whether everyone needs a tablet is debatable, but it’s a natural progression from desktop computers to laptops to smart phones. As the Internet becomes more ubiquitous, our devices are becoming more mobile and connected. The iPad exemplifies the further shift toward simplicity.

Where you once needed to buy and install software to write a document, you can now use free online services; where you might have needed an external hard drive, you can now backup to the “cloud;” where you once had to be technically-proficient to publish online, you can now publish a blog just by emailing content to a service. For people who mostly want to browse the Web, send email, listen to music and view photos and video, a tablet may be sufficient.

The fact that the iPad is bigger than an iPhone and without the physical keyboard of a laptop changes its use, and as a result, changes user behavior. It sits easily on your lap, like a school notebook. And it’s big enough for two people to use it to play a game of chess.

By combining the intimacy of a simple screen with the the tactile quality of multi-touch, the user experience is quite different that with other devices. This creates another venue for content producers to reach their audience; and another format on which designers can create interactions.

who we've worked with